Most business owners would agree that a web site is an essential marketing tool for their business. Yes, most people will assume that all businesses will have a web site, but beyond basic information, what makes a good and useful web site for a small business?
This article is the first of a series on building your marketing tool kit. We'll present the necessary tools along with some 'less necessary” but still important ones. To begin with let's start with the obvious, the business card.
Springboarding off of our last post about marketing mailing lists, we’ll discuss some good practices in designing the email messages you will be e-blasting. There are a number of approaches to take, all with their own advantages and disadvantages.
When we think of targeted marketing as opposed to broadcast marketing, one effective approach is to use a qualified list and send messages via snail mail, email, etc. The key word in that previous sentence, assuming you want to be effective in your marketing efforts, is qualified. So how do we build our lists so that they retain their value to our marketing efforts?
Have you heard of QR Codes or seen them yet? If not, you will. QR, short for Quick Response, Codes are becoming very popular. If you are not using them, you very well may be missing a great, inexpensive marketing tool.
This Budget Business Marketing Tip is free and one that is simple to use. By now most companies utilize email signatures for email correspondence. But are they getting any marketing benefit from them?
Having stated in my previous post that your web site is your number one marketing tool, I thought I should offer a way to measure your web site’s effectiveness. So I’ll do that in this review of Google Analytics.