Business Marketing Tips and Services on a Budget

Marketing Tool Kit – Web Sites

editor@budgetbusinessmarketing.com — Mon, 12 Dec 2011 16:02:00 GMT

Most business owners would agree that a web site is an essential marketing tool for their business. Yes, most people will assume that all businesses will have a web site, but beyond basic information, what makes a good and useful web site for a small business?

Tags: small business web site,affordable web site

Marketing Tool Kit – Business Cards

editor@budgetbusinessmarketing.com — Tue, 01 Nov 2011 18:58:00 GMT

This article is the first of a series on building your marketing tool kit. We'll present the necessary tools along with some 'less necessary” but still important ones. To begin with let's start with the obvious, the business card.

Tags: marketing tool kit,business card,designing business cards

Designing Email Marketing Messages

editor@budgetbusinessmarketing.com — Mon, 11 Apr 2011 14:09:00 GMT

Springboarding off of our last post about marketing mailing lists, we’ll discuss some good practices in designing the email messages you will be e-blasting. There are a number of approaches to take, all with their own advantages and disadvantages.

Designing Email Marketing Messages

editor@budgetbusinessmarketing.com — Mon, 11 Apr 2011 14:09:00 GMT

Designing Email Marketing Messages

editor@budgetbusinessmarketing.com — Mon, 11 Apr 2011 14:09:00 GMT

Building Lists for Marketing

editor@budgetbusinessmarketing.com — Wed, 30 Mar 2011 15:44:00 GMT

When we think of targeted marketing as opposed to broadcast marketing, one effective approach is to use a qualified list and send messages via snail mail, email, etc. The key word in that previous sentence, assuming you want to be effective in your marketing efforts, is qualified. So how do we build our lists so that they retain their value to our marketing efforts?

Tags: email marketing,postcard marketing,snail mail marketing,email mailing,emailing,email blast,email blast marketing,email list,email list building,marketing list,marketing list building

QR Codes® - Quick Response Marketing

editor@budgetbusinessmarketing.com — Tue, 22 Mar 2011 13:38:00 GMT

Have you heard of QR Codes or seen them yet? If not, you will. QR, short for Quick Response, Codes are becoming very popular. If you are not using them, you very well may be missing a great, inexpensive marketing tool.

Tags: qr code,qr marketing,marketing with qr codes

Social Media Marketing and Web 2.0 – Marketing tools or hype?

editor@budgetbusinessmarketing.com — Mon, 07 Mar 2011 15:18:00 GMT

Unless you are Rip Van Winkle, you’re certainly aware of the Social Media craze that offers new life and further reach to the way we socialize. Facebook, Twitter, LinkedIn, MySpace, YouTube, blogs, etc. are gaining users at amazing rates, but are they viable marketing tools?

The Marketing Benefits of Email Signatures

editor@budgetbusinessmarketing.com — Mon, 21 Feb 2011 15:57:00 GMT

This Budget Business Marketing Tip is free and one that is simple to use. By now most companies utilize email signatures for email correspondence. But are they getting any marketing benefit from them?

Review – Google Analytics for Marketing ROI

editor@budgetbusinessmarketing.com — Mon, 14 Feb 2011 14:49:00 GMT

Having stated in my previous post that your web site is your number one marketing tool, I thought I should offer a way to measure your web site’s effectiveness. So I’ll do that in this review of Google Analytics.